We stole secrets from cults, movements & cult brands to build courses & memberships.
it worked.
Look...
Making money on the internet is not the gold rush it used to be...
Because customers are sick of being sold to.
They’ve been victims of every modern marketing strategy, and they can smell a sales pitch coming three clicks away.
Globally, 42.7% of internet users use Ad Blockers.
It doesn’t matter how good your product is if you can’t sell it, right?
Creators need to turn their attention to a different part of the brain in this changing world.
Because people hate being sold to…. BUT THE LOVEEEE TO BUY!
There's over $1 Million Dollars being spent online
EVERY MINUTE
EVERY MINUTE
Keep reading to find out how you can get some of that pie without a fancy funnel, expensive words, or wasting money on bad clicks…
The human brain.
It’s the puppet master behind the buyer.
It’s responsible for every action and behaviour of your customer.
And it’s gone relatively unchanged since the dawn of time.
Hey Hey, it's the twins here... Mike & Rick.
if you're like us...
You've tried every marketing tactic and strategy in the bag to make more money for you and your clients.
Webinars, VSL's, tweaking copy, optimizing campaigns, changing messaging...
every day is a new wall to throw your head against hoping there's cash on the other side of it.
So when we got fired by our biggest client...
and instantly lost 90% of our monthly revenue , we had a rock bottom realization that marketing is a race to the bottom.
We felt like we had no control in our marketing campaigns, at the mercy of shifting market trends, consumer preferences, and advertising algorithms.
The only variable that doesn’t change is buyer biology.
If we could learn what makes buyers buy - or do anything really - we could use that to make our clients more marketable so we didn’t have to work so hard.
So we spent the next 5 years studying human behaviour, brand psychology, cults and movements to understand how to motivate humans to buy and buy in while living cheap in Mexican hostels.
Psychologists understood that humans really have two brains.
The CONSCIOUS BRAIN
And only 5% of your brain activity goes to the conscious brain, responsible for rational thinking and problem solving...
(like reading this article).
(like reading this article).
& The SUBCONSCIOUS BRAIN
95% of our brain activity goes to the subconscious brain, responsible for decision-making, actions, habits, emotions and behaviour...
(like deciding to read this article in the first place).
Meaning, people have far less control over their actions and decisions
than they think 👀
than they think 👀
Meaning, people have far less control over their actions and decisions
than they think 👀
than they think 👀
According to Freud, the subconscious mind is the primary source of human behavior.
That means if you want people to buy from you,
your marketing has to be able to seduce the subconscious.
THIS
is why you're not getting sales!!
“People are exposed to 4,000 to 10,000 advertisements each day.
Humans have developed a screening process to ignore most advertising messages.
Less than 100 of them make it past our “attention wall” each day.
Meanwhile there’s a handful of brands who seem to attract customers without trying
Some of these brands are able to spend $0 on marketing
They don't rely on temporary tactics or fancy funnels
And people still want to throw their hard earned money at them
We call these "Cult Brands"
These brands can sell whatever they want.
At any price.
And maintain customers for life.
Because Cult Brands know how to seduce the subconscious and manufacture connection between their brand and their buyers.
Neuromarketing studies have proven this with a cult classic, Coca-Cola:
This study proves that your product doesn’t matter, your brand does.
BRANDING is the dark art of human persuasion.
What is the most important element of a successful business?
Dan Martell is a successful SaaS founder who has started and exited multiple 7-figure businesses.
And when he got the chance to hangout with Sir Ricky Branson, that's the question he wanted to know most.
Thinking Branson might say customer LTV, having a strong vision, or a good culture...
The founder of Virgin (everything) said:
“the only thing that matters is the brand.”
👉🏻 That’s how a clothing company sold thousands of a £750 red brick (Supreme)
👉🏻 And how a burrito company could sell out of $8 cilantro soap (Chipotle)
👉🏻 And how a card game earned $71,000 in one weekend by selling absolutely nothing for $5 (Cards Against Humanity)
We discovered the secret to seducing the subconscious can be found within the human survival instincts hard-wired into our biology.
Everything in nature has a way to protect its survival.
Lions have big sharp teeth and claws.
Lizards have camouflage and detachable tails.
Even mushrooms have bright colours and poisonous fibers.
Humans are relatively weak, slow, with a limited range of sight and sound.
We can’t out-run, out-swim, or out-climb most predators.
But we've survived thousands of years because of our ability to connect with others like ourselves, creating safety in numbers.
Our brain comes pre-programmed with social blueprints to spark subconscious connections.
Today, we don’t need tribes to survive from day to day...
But your customers are still hard-wired for social belonging.
The subconscious programming that operates our social identities is our
greatest asset for human survival,
greatest asset for human survival,
But it’s our greatest weakness against being manipulated.
Major advertising agencies have taken advantage of these social identities for years to sell more stuff.
Grey Advertising, who has been around since 1917, was responsible for taking Jif peanut butter from a distant third place PB to the market leader within a few short years with their campaign,
“Choosy Moms choose Jif”.
By connecting Jif's brand to the identity of a “choosy mom”, they were able to manufacture a subconscious connection with their core audience to become the best-selling peanut butter in America.
Cults Leaders and Social Movements are no different.
☞ This is how Jim Jones amassed hundreds of followers for the People’s Temple church, eventually convinced 913 people to commit suicide one dark afternoon.
☞ And how Martin Luther King Jr. started a mass movement, attracting over 250,000 people to rally for the civil and economic rights of Black Americans.
And if your customers are human,
you can use these social seduction secrets to attract customers to your brand.
“Marketers can actually create new social identities to both deepen the relationship with existing customers and attract new ones.
Overall, about 20 minutes was all it took to build a social identity powerful enough to prompt specific behaviors.”
(Harvard Business Review)
(Harvard Business Review)
After 5+ years of exploring these psychological hacks that marketers could use to influence human behaviour...
We documented 27 different neurosuasion secrets that we use to create courses and membership sites that people want to be a part of, tell their friends and get tattoos for.
But we didn't really know what we had...
Until we met with Funk Roberts in 2019 to talk about his failed membership site.
But we didn't really know what we had...
Until we met with Funk Roberts in 2019 to talk about his failed membership site.
He was a professional fitness trainer with a huge email list, 500k followers, and tons of credibility...
And couldn't get his customers to want to stay in his membership.
So they quit, and canceled, and disputed his charges until it got so bad that he had to shut it down and refund all the money.
So we applied these 27 neurosuasion secrets to his brand and relaunched the membership site.
THIS TIME
People wanted to join.
The members actually engage in the community without us having to provoke and prod.
They buy lifetime access, and everything else we put into the shop.
They provide us marketable results because they actually use the product.
Members are recruiting friends and family to join them.
Members are meeting up offline.
Members are getting tattoos.
They have their own slang and handshake.
It became a full on Customer Cult.
And we turned his failing membership site into a 7-figure Customer Cult within 2 years.
After flying home FHL to receive the 2 Comma Club Award from Clickfunnels,
Funk told us we have to share the secrets that turned around his business with other brands and marketers.
He actually said,
"Every CEO in the world needs this"
"Every CEO in the world needs this"
Maybe.
We designed this for ourselves so we had a reliable system for our own clients to make their brands and products more marketable.
But anyone who sells a product and has customers can implement most of these into their business to attract better customers who want to pay and stay and tell their friends.
It doesn't matter what you sell (we've proven that the product doesn't matter), if you implement even a fraction of these secrets you'll be noticeably better than your competition.
Do you want to discover the dark arts of
customer seduction for yourself?
customer seduction for yourself?
(usually sells for $497)
INTRODUCING...
The Customer Cult
Black Book
Black Book
Build your course or membership following the steps within the Customer Cult Black Book and watch it turn into a customer cult
Today, just $50
one time payment, in USD
What exactly IS the Customer Cult Black Book?
Any creator has the power to build a customer cult these days.
What’s inside the Customer Cult Black Book?
It’s our 97 page documentation of the 27 psychological Cult Branding hacks that we use to seduce the subconscious, each with stories and studies to back them up and action steps to take for yourself.
And we’ve made it simple to understand where and how to implement each one of these persuasion strategies so you can start building your own Customer Cult.
1-11: BUILDING THE CULT BRAND FOUNDATION
You can’t keep a customer you don’t have.
We’ll share 11 unique neurosuasion secrets designed to attract and rally the *right customers* to your brand while repelling the outsiders.
Your marketing is only as effective as your brand, and these secrets will help your brand increase its subconscious seduction.
12-18: THE CULT INDOCTRINATION STEPS
The 6 neurosuasion secrets will show you how to indoctrinate members into your Customer Cult so you can influence customer behaviour to do what you want them to do.
Look, people are horrible at doing what’s good for them.
Just because a customer bought your product or program does not mean they’ll use it.
This is how you can create the motivation and purpose customers need to engage, succeed, and provide you with marketable results and testimonials you can use to attract more of the *right customers*.
18-27: THE CULT CAMARADERIE
These 10 neurosuasion secrets are designed to create more neuropathways that chemically connect customers to your brand so they never want to leave.
Here’s the advanced strategies that you can implement into your Customer Cult to amplify the “us vs. them” effect.
When we create a connection between the customer, the brand, and its members.
We begin to satisfy existential core human needs that make your brand a piece of who they are.
This is when you create customers for life.
Ready to learn the dark arts of creating a Cult Brand?
Grab your copy of the 27 neurosuasion secrets that can “brandwash” customers to buy from you.
(usually sells for $497)
The Customer Cult
Black Book
Black Book
Build your course or membership following the steps within the Customer Cult Black Book and watch it turn into a customer cult
Today, just $50
one time payment, in USD
& YOURS FREE, WHEN YOU GET THE BLACK BOOK:
1. THE 7 FIGURE CASE STUDY
The Million Dollar Rebrand & Relaunch
See exactly how we implemented each one of the 27 secrets to turn Funk Roberts’ failing fitness membership into a 7-figure Customer Cult in 2 years.
A real life example accompanying every secret.
A real life example accompanying every secret.
2. THE CULT BRAND CODE
The 6-Part “Brand Design” Framework
Video Walkthrough
Video Walkthrough
3. THE BRAND DESIGN SEDUCTION MODEL
Another framework!
Get a copy of the visual framework you can use when building a new product, starting a new business, or rebranding your current business so you know it'll slap.
All available in the Customer Cult Vault
you'll get forever access to for just $49.
Here’s a look at what you’ll discover as you read these Neurosuasion Secrets…
- The secret behind Hollywood and Disney that makes us fall in love with fictional characters that you can use to create connection with strangers on the internet so they want to buy from you.
- Compartmentalization techniques to use on your sales page so you don’t trip any subconscious scripts and lose the sale
- Did you know people subconsciously decide to buy from you or not within the first 50 milliseconds, we’ll show you how to avoid hitting their “attention wall”.
- How to find your siren call so you know what to say and how to say it to lure in your perfect customers who you can sell just about anything to.
- 49% (almost half) of your customers want brands like yours to help them fulfill this one core human need for them.
- How to open a curiosity loop so people want to buy just to close this gap in their mind. “The Netflix effect”.
- Leverage generations of languaging and culture to create instant positive associations with your brand
- Tactics secret agencies use, like the U.S. Government uses to unify strangers and become their trusted leader.
- The 3-part “Hope Slope” that will motivate people to buy and use your products (and won’t buy unless all 3 of these are fulfilled on the sales page)
- The most important factor your brand can use to control the beliefs and behaviours of your customers and get them to use your product, leave reviews, and send referrals.
- How servers increased their tip by 70% by leveraging the brain’s “mirror neurons”
- How your brand can become a “Frame of Orientation” for your customers to satisfy their core human needs for purpose and direction.
- How to motivate customers to pay and stay by adding these “dopamine hitters” to your customer experience.
- The billionaire’s tactic for influencing customer behaviour. (a fun one!)
- The simple trick that increased product desire by 16.3%, and people were willing to pay 14% more for it.
- The “Proof Loop” we implement in our digital products to automate testimonials that can attract more of the right customers on the front-end.
- Oreo’s secret to cookie domination and how you can increase customer satisfaction and charge 74% more by adding this one technique to your product.
- How to help your customers understand their social rank in your Customer Cult so you can create free community managers and coaches, having the community run itself without your prodding.
- Help your customer’s core human need for self-expression to sell them more stuff and deepen the “us vs. them” mentality with your cult brand.
- How your brand can fulfill the deepest core human need so you can create silly amounts of loyalty and ‘customers for life’.
Ready to learn these customer seduction secrets?
All we wanted in our 20's was a follow along system for building brands and helping our clients make more money online.
Now we have the method and our own portfolio of cult brands that pay us monthly.We are finally sharing the secrets so others can stop slamming their head on the wall and having one foot on the brakes.
All gas baby, lets go!!
Mike & Rick Tielemans
Copyright 2022 | BRFTBRNDS | CULT BRANDS
No bad days.
Copyright 2022 | BRFTBRNDS | CULT BRANDS
No bad days.
Copyright 2022 | BRFTBRNDS | CULT BRANDS
No bad days.
Copyright 2022 | BRFTBRNDS | CULT BRANDS
No bad days.
