Cult Creators

The Kool-AidTest 🧃

Take the quiz to find out if you have a "common community" that attracts low-quality members who lurk and leave, or a "Customer Cult" that attracts the right members and converts Lurkers into Lifers.

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How to use this quiz
Click on all of the following that you have completed in your community — then scroll to the bottom to check your score.
Your Kool-Aid Score
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0 of 39 elements in place
Level 1
The Common Community
0 – 49%
Your community is a commodity. Critical cracks in the foundation are leaking members. Leaky buckets require a lot more marketing to grow.
Level 2
The Cool Kids Club
50 – 79%
Your community is cool, but not contagious. You have traction and a pulse, but no real culture that makes members feel like they truly belong.
Level 3
The Customer Cult
80 – 100%
Cult-like loyalty. Members are psychologically bought-in to the collective mission. There's an "us vs. them" that nobody can compete against.
Symptoms you're experiencing
Downloads a JPG snapshot of your results — instant, no print dialog