Level 1
The Common Community
0 – 49%
Your community is a commodity. Critical cracks in the foundation are leaking members. Leaky buckets require a lot more marketing to grow.
Level 2
The Cool Kids Club
50 – 79%
Your community is cool, but not contagious. You have traction and a pulse, but no real culture that makes members feel like they truly belong.
Level 3
The Customer Cult
80 – 100%
Cult-like loyalty. Members are psychologically bought-in to the collective mission. There's an "us vs. them" that nobody can compete against.